Dr de Bono calls the process by which most companies try to be creative ‘crazytivity’. This is unstructured, ‘brainstorming’ that tends to happen in away days in forests to try to come up with solutions with no structured creative techniques!
ABOUT INDIGO AND EDWARD DE BONO
Indigo Business Services is the exclusive UK distributor for Edward de Bono Limited. We run the full suite of de Bono creative thinking workshops, including Lateral Thinking, Six Thinking Hats® and Course in Creativity™, helping teams generate better ideas and make stronger decisions.
